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Market Conditions...
- 2.4 million weddings
take place each year in the United States
- The wedding market is a $40
billion annual market
- $4 billion
is spent annually on honeymoons alone
- 97%
of wedding couples will take a honeymoon
- 45% travel
for one week to 10 days
- 52% of wedding
couples pay for their own honeymoon travel
Registry Market...
- 98%
of couples will register for wedding gifts
- 60%
plan to register for "non-traditional" items
- 38%
of couples register for gifts 5 to 6 months in advance of their
wedding
- 30% register
more than 6 months in advance
Internet Use Among Couples...
- 42%
of couples used the Internet for honeymoon travel
- 22%
of couples used the Internet to register their gift
Items Couples Plan to Acquire 
for Their Honeymoon...
In a Bridal Guide survey, wedding couples indicated which
items they were mostly likely to purchase for their honeymoon travel:
- Wardrobe 70.1%
- Swimsuit 69.9%
- Sunglasses 69.9%
- Sunscreen 57.8%
- Luggage 49.7%
- Video Camera 36.6%
- Camera 31.0%
- Sports Equipment 7.3%
Sources for this page:
Modern Bride Bridal Guide Survey
PRIMEDIA Research
National Center for Health Statistics
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