The HoneyLuna Honeymoon Registry Story
HoneyLuna's Unique Online Honeymoon Bridal Registry Provides the Perfect Wedding Gift
When Alexa and Don Mercer got married, they didn't bother registering with the traditional registries.
"We'd lived together for two years and had already bought the housekeeping stuff we needed," explains Alexa.
Instead, the Mercers registered with HoneyLuna, the Honeymoon Registry Service, and became part of a growing trend of couples seeking non-traditional wedding gifts. Nearly 80 percent of the guests at the Mercers' wedding gave gifts from the couple's honeymoon itinerary by selecting gifts from the couple's HoneyLuna honeymoon registry.
"Parts of our honeymoon included staying at a fifteenth century farmhouse outside Avignon, France, and having a biking picnic through the French countryside with castles tours along the way," says Alexa.
Nancy Williams, a co-founder of HoneyLuna, started HoneyLuna in 1995 after leaving a career in business management. When she got engaged and realized she didn't need a toaster or blenders, she hit upon the idea for HoneyLuna's honeymoon registry. At the time, she and her then-fiance dreamed of an extended honeymoon in Europe. They created their own honeymoon registry and had about 60 percent of their honeymoon paid for by wedding guests.
"HoneyLuna is the first registry service to focus solely on honeymoon travel as wedding gifts," said Williams. "It provides couples with a unique option for wedding gifts."
Every year, HoneyLuna enjoys a marked increase in clients as more couples are discovering HoneyLuna and learning about the option of honeymoon registry. Today, honeymoon registries are an acceptable bridal registry according to the Emily Post Institute of Etiquette.
Couples working with HoneyLuna create a honeymoon "wish list" of the items and activities they would like to experience for on their honeymoon. Their list may include a romantic sunset dinner cruise, a helicopter tour, a private dinner on the beach, zip line tours and more!
Guests contact HoneyLuna -via the Internet or a toll-free number - to purchase items from the registry. Gift acknowledgements inform couples of the gift purchases.
Since inception, HoneyLuna has created honeymoon registries for couples desiring traditional as well as exotic itineraries. In addition to the popular destinations of Europe, Hawaii, the Caribbean and Tahiti, HoneyLuna has seen honeymoon registries for safaris in Africa, trekking in Thailand, and even a honeymoon registry for a 10-month, around-the-world honeymoon. Williams says couples typically find that 50 to 70 percent of their honeymoon is paid for if they register exclusively with HoneyLuna.
Today HoneyLuna is powered by HoneymoonWishes. Honeymoon Wishes provides all support and software for the HoneyLuna honeymoon registry and has served over 95,000 wedding couples since 2003. We are also very proud to be the honeymoon registry chosen by world-renowned travel and leisure companies to provide their gift registry software. We have been selected as the honeymoon registry for over 180,800 travel agents in the United States and Canada. We are tested every day for security by Go Daddy, are members of the San Diego Better Business Bureau and are a California Corporation. We are happy to speak with you if you have any questions.