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Contact HoneyLuna Media Liaison, 415 389-TRIP (8747)
info@honeyluna.com
Mill Valley, Calif., September 12, 2000—Fast-growing
HoneyLuna, The Honeymoon Registry Service, announces the launch
of its newly renovated web site, www.HoneyLuna.com.
HoneyLuna's new site will provide enhanced services for convenient
and easy on-line registration and gift purchases for wedding couples
and their families and friends.
To meet the growing demand for non-traditional wedding registries,
HoneyLuna just completed a full upgrade to become the first exclusive
honeymoon registry site offering full-featured e-commerce capabilities.
HoneyLuna's unique service meets the needs of a growing segment
of the population; couples who seek nontraditional wedding gifts.
"Our service provides these couples with a unique option," Nancy
Bombace, CEO and founder said. "Many of them don't need or want
the traditional wedding gifts of china or toasters. We help make
their wedding memorable with a very special gift-their honeymoon."
Couples using HoneyLuna's service register the items and romantic
activities of their honeymoon as wedding gifts. Wedding guests select
and purchase from an array of items, for example, a day of snorkeling,
a sunset dinner cruise, kayaking, hot-air ballooning, and airfare
contributions.
HoneyLuna has seen a marked increase in clients as more and more
couples are discovering HoneyLuna and learning about the honeymoon
registry alternative. With this significant growth, the company
found the need to provide more efficient and secure Internet services.
Although HoneyLuna launched their original website in 1998, it
was not providing the most efficient and secure service available
with today's technologies. HoneyLuna's success was recently rewarded
with their first round of venture capital investment, which has
allowed them to develop their new and improved site.
"We're experiencing phenomenal growth. As a result, it became even
more important for us to become as customer friendly as possible.
With the new HoneyLuna.com, we can continue to give our customers
the unique and personalized service and follow-up that HoneyLuna's
success is built on," Bombace said.
"The upgrade to our site allows us to provide faster, more efficient
service to our couples. Couples can register with HoneyLuna online
and their honeymoon registry is created online. Customers also have
the opportunity to customize their own registry page."
Major www.HoneyLuna.com site upgrades, which have set the standard
for a customer friendly registry site, include:
For bridal couples:
- Easy-to-use features for couples to modify and personal registries.
They can even add their own comments and customize text on their
registry (includes an option for password protection
- Up-to-the-minute online registry reports showing purchased items
and gift acknowledgments
- The "HoneyLuna Collection"—boutique items for honeymoons:
underwater cameras, picnic backpacks, massage oils and more
For gift givers:
- Registry finder to locate a registry for couples registered
with HoneyLuna
- Efficient gift package system for selection and purchase of
honeymoon registry gifts (operates similar to now standard online
shopping cart features)
- Secure, online purchasing of wedding gifts
- Easy access to gift registries via the Internet for wedding
guests throughout the country and internationally
About HoneyLuna
HoneyLuna was founded in June 1995. Headquartered in Mill Valley,
California, the company launched its online presence in 1998 to
meet the growing demand for its specialized honeymoon registry service
from clients across the country. To date, the company has fulfilled
the honeymoon dreams of hundreds of couples throughout the country
sending them to exotic destinations like Bali or Thailand, or relaxing
islands such as Tahiti, Hawaii, or St. Lucia, and even on African
Safari adventures!
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